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Data protection explanation Data protection We have written this data protection explanation (version 15.10.2020-311222008) to explain to you according to the default of the data protection-basic order (EU) in 2016/679 which information we collect as we use data and which possibilities you have as a visitor of this web page. Unfortunately, it lies in the nature of the thing that these explanations sound very technical, we have tried by the production, nevertheless to describe the most important things so simply and clearly as possible. Automatic data storage If you visit nowadays web pages, certain information is automatically provided and stored, thus also on this web page. If you visit our web page as well as right now, our web server stores (computer on him this web page is stored) automatically data like the address (URL) of the called web page Browser and browser version the used operating system the address (URL) of the before visited side (Referrer URL) the host name and the IP address of the device from which is accessed Date and time in files (web server log file). As a rule web server log files are stored two weeks and are extinguished afterwards automatically. We do not transmit these data, nevertheless, can not exclude that these data are seen by the presentation by illegal behaviour. Cookies Our website uses HTTP cookies to store data specific for user. In the following we explain what cookies are and why you are used, so that you understand the following data protection explanation better. What exactly are cookies? Whenever you surf by the Internet, use a browser. Known browsers are, for example, to chrome, safari, Firefox, Internet Explorer and Microsoft Edge. Most web pages store small text files in your browser. One calls these files cookies. One is not to be dismissed: Cookies are really useful little assistants. Almost all web pages use cookies. Exact are spoken HTTP cookies, because there are still other cookies for other ranges of application. HTTP cookies are small files which are stored by our website on your computer. These cookie files are accommodated automatically in the cookie folder, virtually to the "brain" of your browser. A cookie exists of a name and a value. With the definition of a cookie one or several attributes must be given, in addition. Cookies store certain user data of you, as for example language or personal side settings. If you call our side again, your browser transmits the "user-related" information to our side back. Thanks to the cookies our website knows who you are and your usual default setting offers you. In some browsers every cookie has own file, in other as for example Firefox all cookies are stored in one single file. There is first supplier cookies as well as third supplier's cookies. First supplier's cookies are provided directly by our side, third supplier's cookies are provided by partner web pages (e.g., Google Analytics). Every cookie is to be valued individually, because every cookie stores other data. Also the run time of a cookie varies from a few minutes up to a few years. Cookies are no software programmes and contain no viruses, Trojans or other "pests". Cookies can also not access information of your PC. Thus, for example, cookie data can look: Name: _ga Run time: 2 years Use: Differentiation of the web page visitors Exemplary value: GA1/2/1326744211/152311222008 A browser should support the following least dimensions: A cookie should be able to contain at least 4096 bytes Per Domain at least 50 cookies should be able to be stored All together at least 3000 cookies should be able to be stored Which kinds of cookies are there? The question which cookies we use in the special, depends on the used services and is cleared in the following segments of the data protection explanation. At this point we would briefly like to come in the different kinds of HTTP cookies. One can distinguish 4 kinds of cookies: Absolutely necessary cookies These cookies are necessary to guarantee basic functions of the website. For example, it needs these cookies if a user lays a product in the goods basket, on other sides weitersurft and later goes only to the cash. The goods basket is not extinguished by these cookies, even if the user closes his browser window. Functional cookies These cookies collect infos about the user's behaviour and whether the user gets any error messages. Besides, are measured with the help of these cookies also the loading time and the behaviour of the website with different browsers. Cookies oriented to aim These cookies provide for a better user's friendliness. For example, given locations, type-sizes or form data are stored. Advertising cookies These cookies are also called Targeting cookies. They serve in addition to deliver conformist advertisement to the user individually. This can be very practical, but be very irritating also. Usually you are asked in the first-time visit of a web page which of these cookie kinds you would like to admit. And of course this decision is also stored in a cookie. How can I extinguish cookies? How and whether you want to use cookies, decide yourselves. Regardless of which service or which website the cookies come, you always have to extinguish the possibility cookies to admit only partially or to deactivate. For example, you can block cookies of third suppliers, but admit all the other cookies. If you liked to ascertain which cookies were stored in your browser if you want to change cookie settings or extinguish, you can find this in your browser settings: To chrome: Cookies in chrome extinguish, activate and administer Safari: Administer from cookies and website data with safari Firefox: Cookies extinguish to remove data which have filed websites on your computer Internet Explorer: Extinguishing and administering of cookies Microsoft Edge: Extinguishing and administering of cookies If you want to have basically no cookies, you can furnish your browser in such a way that he informs you always when a cookie should be put. Thus you can decide with every single cookie whether you permit the cookie or not. The process manner has passed away according to browser. Best of all it is you cookies search the instructions in Google with the search word “extinguish to chrome” or “cookies deactivate to chrome” in case of a chrome of browser or exchange the word "Chrome" for the name of your browser, e.g., Edge, Firefox, safari. How does it look with my data protection? Since 2009 there are the so-called "cookie directives". In it is held on that the memories of cookies require an approval of you. However, within the EU countries there are still very different reactions to these directives. In Germany the cookie directives were not moved as a national law. Instead, the conversion of this directive occurred extensively in §15 Abs.3 of the tele medium law (TMG). If you liked to know more about cookies and do not shy technical documentations, we recommend https://tools.ietf.org/html/rfc6265, to the Request for Comments the Internet engineering task Force (IETF) called "HTTP State Management Mechanism". Rights according to data protection reason order The following rights are entitled according to the regulations of the DSGVO basically to you: Surely on correction (article 16 DSGVO) Surely on deletion („Surely on Vergessenwerden“) (article 17 DSGVO) Surely on restriction of the processing (article 18 DSGVO) Surely on notification – obligation to notify in connection with the correction or deletion of personal data or the restriction of the processing (article 19 DSGVO) Surely on data transferability (article 20 DSGVO) Contradiction right (article 21 DSGVO) Surely, not exclusively on an automated processing — including Profiling — to be subjected being based decision (article 22 DSGVO) If you think that the processing of your data offends against the data protection right or, otherwise, your data protection-juridical claims have been injured in a manner, you can turn to the federal representative for the data protection and the freedom of information (BfDI). Evaluation of the visitor's behaviour In the following data protection explanation we inform you about whether and how we evaluate data of your visit of this website. The evaluation of the accumulated data occurs as a rule anonymously and we can close from your behaviour on this website not on your person. To contradict more about possibilities of this evaluation of the visit data you get to know in the following data protection explanation. Google Analytics data protection explanation We use on our website the Analyse-Tracking tool Google Analytics (GA) of the American enterprise Google Inc for the European space the enterprise Google of Irishman's country of Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. Google Analytics collects data about your actions on our website. If you click, for example, a link, this action is stored in a cookie and is dispatched to Google Analytics. With the help of the reports which we receive from Google Analytics we can adapt our website and our service better to your wishes. In the following we come closer on the Tracking tool and inform above all about the fact which data are stored and how you can prevent this. What is Google Analytics? Google Analytics is a Trackingtool, of the data traffic analysis of our website serves. So that Google Analytics functions, a Tracking code is inserted in the code of our website. If you visit our website, this code tapes the different actions which you explain on our website. As soon as you leave our website, these data are sent to the Google Analytics servers and are stored there. Google processes the data and we get reports on your user's behaviour., Among the rest, besides, it can concern the following reports: Target group reports: About target group reports we get to know our users better and know more exactly who is interested in our service. Display reports: By display reports we can analyse our online advertisement lighter and improve. Acquisition reports: Acquisition reports give us helpful information about how we can inspire more people for our service. Behavioral reports: Here we find out how you interoperate with our website. We can understand which way you put back on our side and which links you click. Conversionsberichte: One calls Conversion a process with which you explain a desired action on account of a marketing message. For example if you become from a pure website visitor a buyer or newsletter subscriber. With the help of these reports we find out more about how our marketing measures come with you. Thus we want to increase our Conversionrate. Real time reports: Here we get to know always immediately what happens just on our website. For example, we see how many user just reading this text. Why do we use Google Analytics on our web page? Our aim with this website is clear: We want to offer you the best possible service. The statistics and data of Google Analytics help to us to achieve this aim. The statistically evaluated data show us a clear picture of the strengths and weaknesses of our website. On the one hand we can optimise our side in such a way that it is found lighter by interested people on Google. On the other hand, the data help us to understand you as a visitor better. We know therefore very exactly what we must improve in our website to offer you the best possible service. The data also serve us to carry out our advertising measures and marketing measures more individually and cheaper. Finally, it makes only sense to show our products and services to people who are interested in it. Which data are stored by Google Analytics? Google Analytics provides with the help of a Tracking code an accidental, unequivocal ID which is connected with your browser cookie. Thus recognises you Google Analytics as a new user. If you visit next time our side, you are recognised as "a returning" user. All accumulated data are stored together with this User-ID. Thus it is to be evaluated generally only possibly pseudonyms user's profiles. Your interactions on our website are measured by markings like cookies and App-Instanz-IDs. Interactions are all kinds of actions which you explain on our website. If you also use other Google systems (as for example a Google account), generated data with third supplier's cookies can be tied together about Google Analytics. Google transmits no Google Analytics data, except we as a website operator approve this. To exceptions it can come if it is legally necessary. The following cookies are used by Google Analytics: Name: _ga Value: 2/1326744211/152311222008-5 Intended purpose: By default uses analytics.js the cookie _ga to store the User-ID. Basically it serves for the differentiation of the web page visitors. Expiry date: after 2 years Name: _gid Value: 2/1687193234/152311222008-1 Intended purpose: The cookie also serves for the differentiation of the web page visitors. Expiry date: after 24 hours Name: _gat_gtag_UA _ Value: 1 Intended purpose: It is used to the depression of the requirement rate. If Google Analytics about the Google day manager is provided, this cookie receives the name _dc_gtm_ . Expiry date: after 1 minute Name: AMP_TOKEN Value: no information Intended purpose: The cookie has a Token with which a user ID can be called away by the AMP-Client-ID-Dienst. Other possible values point to a notice of departure, an inquiry or a mistake. Expiry date: after 30 seconds up to one year Name: __ utma Value: 1,564,498,958.1,564,498,958.1,564,498,958.1 Intended purpose: With this cookie one can pursue your behaviour on the website and measure the achievement. The cookie is updated every time if information is sent to Google Analytics. Expiry date: after 2 years Name: __ utmt Value: 1 Intended purpose: The cookie is used like _gat_gtag_UA _ to the throttle of the requirement rate. Expiry date: after 10 minutes Name: __ utmb Value: 3/10/1564498958 Intended purpose: This cookie is used to determine new meetings. It is updated every time if new data or infos are sent to Google Analytics. Expiry date: after 30 minutes Name: __ utmc Value: 167421564 Intended purpose: This cookie is used to fix new meetings for returning visitors. Besides, it concerns a session cookie, and it is stored only as long as, until you close the browser again. Expiry date: After closing the browser Name: __ utmz Value: m|utmccn = (referral) |utmcmd=referral|utmcct =/ Intended purpose: The cookie is used to identify the spring of the visitor's amount on our website. That is the cookie stores, from where you have come on our website. This can have been another side or an advertising circuit. Expiry date: after 6 months Name: __ utmv Value: no information Intended purpose: The cookie is used to store user-defined user's data. It is always updated when information is sent to Google Analytics. Expiry date: after 2 years Remark: This enumeration can raise no claim to completeness, because Google changes the choice of his cookies over and over again. Here we show you an overview about the most important data which are raised with Google Analytics: Heatmaps: Google puts on so-called Heatmaps. About Heatmaps one sees exactly those areas which you click. Thus we get information where you are on the move on our side. Meeting duration: Meeting duration Google calls the time which you spend on our side without leaving the side. If you were inactive 20 minutes, the meeting automatically ends. Jump rate (English Bouncerate): From a jump is the speech if you look on our website only at one side and leave then our website again. Kontoerstellung: If you provide on our website an account or make an order, Google raises Analytics these data. IP address: The IP address is shown only in shortened form, so that no unequivocal allocation is possible. Location: About the IP address the country and your approximate location can be determined. One calls this process also IP-location regulation. Technical information: Among the rest, your browser type, your Internet supplier or your screen resolution count to the technical information. Origin spring: Google Analytics or us, interests of course also about which website or which advertisement you have come on our side. Other data are contact data, any assessments, playing of media (e.g., if you play a video about our side), the parts of contents through Social media or adding to your favorites. The enumeration has no completeness right and serves only for a general orientation of the data storage by Google Analytics. How long and where the data are stored? Google has distributed your servers in the whole world. Most servers are in America and consequently your data are mostly stored on American servers. Here you can exactly read up where the Google computer centres are: https://www.google.com/about/datacenters/inside/locations/?hl=de Their data are distributed on different physical data carriers. This has the advantage that the data are faster retrievable and are better protected against manipulation. In every Google computer centre there are suitable emergency programmes for your data. If, for example, the hardware precipitates in Google or natural disasters immobilise server, the risk of an official interruption in Google still remains low. Standardised a safekeeping duration of your user's data of 26 months is put with Google Analytics. Then your user's data are extinguished. Indeed, we have the possibility to choose the safekeeping duration of benefit data independently. Five variations are available to us for it: Deletion after 14 months Deletion after 26 months Deletion after 38 months Deletion after 50 months No automatic deletion If the agreed period has run off, the data are extinguished once a month. This safekeeping duration is valid for your data which are tied together with cookies, user's recognition and Werbe-IDs (e.g., cookies of the DoubleClick-Domain). Report results are based on aggregated data and are stored regardless of user data. Aggregated data are a Zusammenschmelzung of single data to a bigger unity. How can I extinguish my data or prevent the data storage? According to the data protection right of the European Union you have the right to receive information about your data, to update them, to extinguish or to limit. With the help of the Browser-Add-ons to the Deaktivierung of Google Analytics-JavaScript (ga.js, analytics.js, dc.js) you prevent, that Google Analytics your Dat uses. You can download the Browser-Add-on N under https://tools.google.com/dlpage/gaoptout?hl=de and instal. Note please that only the survey by Google Analytics is deactivated by this add-on. If you deactivate basically cookies (regardless of Google Analytics), want to extinguish or administer, there are for every browser own instructions: To chrome: Cookies in chrome extinguish, activate and administer Safari: Administer from cookies and website data with safari Firefox: Cookies extinguish to remove data which have filed websites on your computer Internet Explorer: Extinguishing and administering of cookies Microsoft Edge: Extinguishing and administering of cookies Google Analytics is an active participant with the EU-U.S. Privacy Shield Framework by which the correct and sure data transfer of personal data is regulated. You find more information about it on https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&tid=311222008. We hope we could give an understanding to you of the most important information all around the data processing of Google Analytics. If you want to get to know more for the Tracking service, we recommend these both links: http://www.google.com/analytics/terms/de.html and https://support.google.com/analytics/answer/6004245?hl=de. Google Analytics reports to demographic signs and interests We have switched on the functions for advertising reports in Google Analytics. The reports to demographic signs and interests contain information to age, gender and interests. With it we are able to do ourselves – without being able to assign make these data to single people – a better picture of our users. More about the advertising functions you get to know on https://support.google.com/analytics/answer/3450482?hl=de_AT&utm_id=ad. They can finish the use of the activities and information of your Google account under “settings for advertisement” on https://adssettings.google.com/authenticated by check box. Google Analytics addition to the data processing We have concluded a direct customer's contract for the use of Google Analytics with Google, while we have accepted the “addition to the data processing” in Google Analytics. Here more about the addition to the data processing for Google Analytics you find: https://support.google.com/analytics/answer/3379636?hl=de&utm_id=ad Google Analytics Google signals data protection explanation We have activated the Google signals in Google Analytics. Thus the existing Google Analytics functions (advertising reports, Remarketing, device-covering reports and reports are updated to interests and demographic signs) to receive summarised and anonymous data from you, provided that you have permitted personalised displays in your Google account. The special one at the fact is that it concerns, besides, a Cross-Device-Tracking. That is your data can be analysed device-covering. Data are grasped by the activation of Google signals and are tied together with the Google account. Google can thereby recognise, for example if you look at a product on our web page over a smartphone and buy only late about a laptop the product. Thanks to the activation of Google signals we can begin the device-covering Remarketing campaigns which would not be possible, otherwise, in this form. Remarketing means that we can also show you on other web pages our offer. Besides, in Google Analytics other visitor's data are grasped by the Google signals like location, search history, Youtube course and data about your actions on our web page. We thereby receive from Google better advertising reports and more useful information to your interests and demographic signs. Your age belong to it which language they speak where you live or to which gender you belong. Furthermore social criteria still come like your occupation, your marital status or your income. All this sign help Google Analytics personal groups or target groups to define. The reports also help us your behaviour to be able to estimate your wishes and interests better. Thereby we can optimise our services and products for you and adapt. These data run off by default after 26 months. Please, note that this data acquisition only occurs if you have admitted personalised advertisement in your Google account. Besides, it always concerns summarised and anonymous data and never data of single people. In your Google account you can administer these data or extinguish also. Google AdSense data protection explanation We use Google AdSense on this website. This is a display programme of the company Google Inc in Europe the enterprise Google of Irishman's country of Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. With Google AdSense we can fade in on this web page the adverts which fit on our subject. Thus we offer you the displays which show a right added value for you in the ideal case. In the course of this data protection explanation about Google AdSense we explain to you, why we use Google AdSense on our web page which data of you processes and are stored and how you can prevent this data storage. What is Google AdSense? There is the advertising programme Google AdSense meanwhile since 2003. In contrast to Google Ads (earlier: Here Google AdWords) one cannot switch even advertisement. About Google AdSense adverts on web pages, as for example on ours, are played. The biggest advantage of this advertising service in comparison to some others is that Google AdSense shows you only displays which fit to our contents. Google has own algorithm which calculates which adverts you see. Of course we want to offer you only advertisement which also interests you and offers you an added value. Google checks with the help of your interests or your user's behaviour and with the help of our offer which adverts are suitable for our web page and for our users. At this point we also immediately want to mention that we are not responsible for the choice of the adverts. We offer with our web page merely the advertising surface. The choice of the indicated advertisement meets Google. Since August, 2013 the displays are also adapted to the respective user interface. That is no matter whether you visit our web page from your smartphone, your PC or laptop, the displays adapt themselves to your terminal. Why do we use Google AdSense on our web page? The incentive of a high-quality web page requires a lot of devotion and big application. Basically we are never ready with the work on our web page. We always try to be in habit to hold our side and so topically as possible. Of course we want to achieve with this work also an economic success. This is why we have decided on adverts as a source of income. However, the most important for us is not to disturb your visit on our web page by these displays. With the help of Google AdSense only the advertisement is offered to you which fits on our subjects and your interests. As with the Google indexation for a web page, an offering the suitable contents and the suitable offers of our web page examines. Then the adverts are adapted concerning the contents and presented on the web page. Beside the content overlappings between display and web page offer AdSense supports also interest-related Targeting. This means that Google also uses your data in addition to offer fitted advertisement on you. Thus you receive advertisement which offers you in the ideal case a real added value and we have to earn a higher chance a little bit something. Which data are stored by Google AdSense? So that Google AdSense can indicate a tailor-made, on you conformist advertisement, are used under other cookie. Cookies are small text files which store certain information on your computer. In AdSense cookies should allow better advertisement. The cookies contain no person identifiable data. However, on this occasion, is to be noted that Google data as for example "Pseudonyme Cookie-IDs" (name or other identification sign is substituted with a pseudonym) or looks at IP addresses as not person identifiable information. However, within the scope of the DSGVO these data can be valid as personal data. Google AdSense sends after every impression (this is always then the case when you see a display), to every click and any other activity which leads to a call of the Google AdSense servers, a cookie to the browser. Provided that the browser accepts the cookie, it is stored there. Third suppliers can place within the scope of AdSense under circumstances cookies in your browser and select or use Web-Beacons to store data which they receive by the display supply on the web page. One calls Web-Beacons the small graphics which make a log file analysis and a recording of the log file. This analysis allows a statistical evaluation for the online marketing. Google can collect certain information about your user's behaviour on our web page about these cookies. Count to it: Information like you with a display handles (click, impression, mouse movements) Information whether in your browser already a display has appeared at a former time. These data help not to indicate you a display more often. Besides, Google analyses the data to the indicated advertising means and your IP address and evaluates this. Google uses the data, primarily to measure the effectiveness of a display and to improve the special offer. eThese data are not tied together with the personal data which Google possibly has for other Google services of you. In the following we introduce to you the cookies which uses Google AdSense for Trackingzwecke. On this occasion, we refer to a test web page which has installed AdSense excluding Google: Name: uid Value: 891269189311222008-8 Intended purpose: The cookie is stored under the Domain adform.net. It provides an unambiguously assigned, by machine generated User-ID and collects data about the activity on our web page. Expiry date: after 2 months Name: C Value: 1 Intended purpose: This cookie identifies, on account of your browsers accepts cookies. The cookie is stored under the Domain track.adform.net. Expiry date: after 1 month Name: cid Value: 8,912,691,894,970,695,056,0,0,0.0 Intended purpose: This cookie is stored under the Domain track.adform.net, stands for Client-ID and is used to improve the advertisement for you. It can pass on more relevant advertisement to the visitor and helps to improve the reports on the campaign achievement. Expiry date: after 2 months Name: IDE Value: zOtj4TWxwbFDjaATZ2TzNaQmxrU311222008-1 Intended purpose: The cookie is stored under the Domain doubleclick.net. It serves to register your actions after the display or after the click of the display. Thereby one can measure how well a display comes with our visitors. Expiry date: after 1 month Name: test_cookie Value: no information Intended purpose: With the help of "test_cookies" one can check whether your browser supports generally cookies. The cookie is stored under the Domain doubleclick.net. Expiry date: after 1 month Name: CT592996 Wert:733366 Intended purpose: It is stored under the Domain adform.net. The cookie is put as soon as you click on an advert. We could not bring more exact information about the use of this cookie in experience. Expiry date: after one hour Remark: This enumeration can raise no claim to completeness, because Google also changes according to experience the choice of her cookies over and over again. How long and where the data are stored? Google grasps your IP address and different activities which you explain on the web page. Cookies store this information about the interactions on our web page. According to Google the enterprise collects and stores the given information in sure manner on the in-house Google servers in the USA. If you have no Google account or are not announced, Google stores the upraised data with an unequivocal call sign (ID) mostly on your browser. The unequivocal IDs stored in cookies serve, for example to guarantee personalised advertisement. If you are announced in a Google account, Google can also raise personal data. You can extinguish some of the data which Google stores any time again (see the next segment). A lot of information which is stored in cookies is automatically extinguished after a certain time again. However, there are also data which are stored by Google for a longer period. This is the case when Google from economic or juridical needs, certain data for an uncertain, longer period must store. How can I extinguish my data or prevent the data storage? They always have the possibility cookies which are on your computer, to extinguish or to deactivate. As exactly this functions depends on your browser. Here you think the instructions how you administer cookies in your browser: To chrome: Cookies in chrome extinguish, activate and administer Safari: Administer from cookies and website data with safari Firefox: Cookies extinguish to remove data which have filed websites on your computer Internet Explorer: Extinguishing and administering of cookies Microsoft Edge: Extinguishing and administering of cookies If you want to have basically no cookies, you can furnish your browser in such a way that he informs you always when a cookie should be put. Thus you can decide with every single cookie whether you permit the cookie or not. All "advertising cookies" are also deactivated by downloading and installation of this browser plug-in on https://support.google.com/ads/answer/7395996. Think that you prevent not the adverts, but only the personalised advertisement by deactivating these cookies. If you own a Google account, you can deactivate on the web page https://adssettings.google.com/authenticated personalised advertisement. Then also here you see of wide displays, indeed, these are not adapted any more to your interests. The displays are still indicated on the basis of a few factors, like your location, the browser type and the used search words. Which data Google grasps basically for which they use these data, you can read up on https://www.google.com/intl/de/policies/privacy/. Google Ads (Google AdWords) Conversion-Tracking data protection explanation We use Google Ads (early Google AdWords) as an online marketing measure to promote our products and services. Thus we want to draw the attention on the Internet of more people to the high quality of our offers. Within the scope of our advertising measures by Google Ads we use on our website the Conversion-Tracking of the company Google Inc in Europe, however, the enterprise Google of Irishman's country of Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. With the help of this free Tracking tool we can adapt our special offer to your interests and needs better. We want to enter in the following article more exactly on it, why we use Conversion-Tracking which data are stored, besides, and how you prevent this data storage. What is Google Ads Conversion-Tracking? Google Ads (of early Google AdWords) is the in-house online advertising system of the company Google Inc We are persuaded of the quality of our offer and want that so many people get to know as possible our web page. In the online area Google Ads offers for it the best platform. Of course we also want to win an exact overview about the cost use factor our publicity campaigns. This is why we use the Conversion Tracking tool of Google Ads. However, what is a Conversion real? A Conversion originates if you become from a purely interested web page visitor an acting visitor. This happens always then when you click on our display and explain in the connection another action, as for example our web page visit. With the Conversion Tracking tool of Google we grasp what happens after a click of a user on our Google Ads display. For example, we can see in such a way whether products are bought, services are taken up or whether users have announced themselves for our newsletter. Why do we use Google Ads Conversion-Tracking on our web page? We use Google Ads to draw the attention also on other web pages to our offer. It is an aim that our advertising campaigns reach really even those people who are interested in our offers. With the Conversion-Tracking tool we see leading which Keywords, displays, display groups and campaigns to the desired customer actions. We see how many customer with our displays on a device interoperating and then carrying out a Conversion. By these data we can calculate our cost use factor, measure the success of single advertising measures and optimise consequently our online marketing measures. We can form furthermore with the help of the won data our web page for you more interesting and adapt our special offer even more individually to your needs. Which data are stored with Google Ads Conversion-Tracking? We have integrated one Conversion Tracking day or Code-Snippet on our web page to be able to analyse certain user's actions better. If you click now one of our Google Ads displays, the cookie "Conversion" is stored on your computer (mostly in the browser) or mobile device by a Google-Domain. Cookies are small text files which store information on your computer. Here the data of the most important cookies for the Conversion-Tracking of Google: Name: Conversion Value: EhMI_aySuoyv4gIVled3Ch0llweVGAEgt mr6aXd7dYlSAGQ311222008 3 Intended purpose: This cookie stores every Conversion which you make on our side, after you have come about Google Ad to us. Expiry date: after 3 months Name: _gac Value: 1.1558695989. EAIaIQobChMIiOmEgYO04gIVj5AYCh2CBAPrEAAYASAAEgIYQfD_BwE Intended purpose: This is a classical Google Analytics cookie and serves grasping different actions on our web page. Expiry date: after 3 months Remark: The cookie _gac appears only in connection with Google Analytics. The enumeration cited on top has no right to completeness, because Google also uses other cookies for analytic evaluation over and over again. As soon as you conclude an action on our web page, Google recognises the cookie and stores your action as so-called Conversion. As long as you surf on our web page and the cookie has not run off yet, we and Google recognise that you have found about our Google Ads display to us. The cookie is selected and sent with the Conversion data back to Google Ads. It is also possible that still other cookies are used to the measurement by Conversions. The Conversion-Tracking of Google Ads can be still refined with the help of Google Analytics and be improved. At displays, At the displays which Google indicates at different places in the web cookies with the name "__ gads" or "_gac" are possibly put under our Domain. Since September, 2017 various campaign information from analytics.js with the _gac cookie is stored. The cookie stores these data, as soon as you call one of our sides for which the automatic day marking was furnished by Google Ads. In contrast to the cookies which are put for Google-Domains Google can read these Conversion cookies only if you are on our web page. We raise and receive no personal data. We got from Google a report with statistical evaluations. Thus we find out, for example, the whole number of the users who have clicked our display and we see which advertising measures arrived safely. How long and where the data are stored? At this point we want to point out to the fact that we have no influence on how Google the upraised data further used. According to Google the data are encoded and stored on sure servers. In most cases Conversion cookies run off after 30 days and transmit no personal data. The cookies with the name "Conversion" and "_gac" (which is used in connection with Google Analytics) have an expiry date of 3 months. How can I extinguish my data or prevent the data storage? They do not have to take part the possibility in the Conversion-Tracking of Google Ads. If you deactivate the cookie of the Google Conversion-Tracking about your browser, block the Conversion-Tracking. In this case you are not considered in the statistics of the Tracking tool. They can change the cookie settings in your browser any time. With every browser this functions a little bit differently. Here you think the instructions how you administer cookies in your browser: To chrome: Cookies in chrome extinguish, activate and administer Safari: Administer from cookies and website data with safari Firefox: Cookies extinguish to remove data which have filed websites on your computer Internet Explorer: Extinguishing and administering of cookies Microsoft Edge: Extinguishing and administering of cookies If you want to have basically no cookies, you can furnish your browser in such a way that he informs you always when a cookie should be put. Thus you can decide with every single cookie whether you permit the cookie or not. All "advertising cookies" are also deactivated by downloading and installation of this browser plug-in on https://support.google.com/ads/answer/7395996. Think that you prevent not the adverts, but only the personalised advertisement by deactivating these cookies. By the certification for the American-European data protection arrangement "Privacy Shield", the American group Google LLC must keep to the data protection act applying in the EU. If you liked to find out further details about the data protection in Google, we recommend the general data protection explanation of Google: https://policies.google.com/privacy?hl=de. Embedded Social media Elements data protection explanation We bind on our web page elements of Social media Services one around pictures to indicate videos and texts. By the visit of sides they show these elements, data are transferred by your browser to the respective Social media Service and are stored there. We have no access to these data. You lead the following links to the sides of the respective Social media Services where is explained how these handle with your data: Instagram-data protection directive: https://help.instagram.com/519522125107875 The Google data protection explanation is valid for Youtube: https://policies.google.com/privacy?hl=de Facebook-Datenrichtline: https://www.facebook.com/about/privacy Twitter data protection directive: https://twitter.com/de/privacy Instagram data protection explanation We have inserted functions of Instagram on our web page. Instagram is a Social media Platform of the enterprise of Instagram LLC, in 1601 Willow Rd, Menlo park APPROX. 94025, the USA. Instagram is a subsidiary of Facebook Inc since 2012 and belongs to the Facebook products. One calls embedding of Instagram contents on our web page Embedding. Thereby we can show you contents like badges, photos or videos of Instagram directly on our web page. If you call web pages of our web presence which have integrated an Instagram function, data are transmitted in Instagram, are stored and processed. Instagram uses the same systems and technologies like Facebook. Their data are processed therefore about all Facebook companies away. In the following we want to give you a more exact insight, why Instagram data collects which data it concerns and how you can control the data processing extensively. Because Instagram belongs to Facebook Inc, we cover our information on the one hand from the Instagram directives, on the other hand, however, also from the Facebook-data directives ourselves. What is Instagram? Instagram is worldwide one of the best known Social media Networks. Instagram combines the advantages of a blog with the advantages of audio-visual platforms like Youtube or Vimeo. They can call on "Insta" (how many the user the platform sloppy) photos and short videos high-level store, with different filters work on and also spread on other social networks. And if you yourselves do not want to be active, you can follow of even other interesting user. Why do we use Instagram on our web page? Instagram is those Social media Platform which went during the last years so properly by the cover. And of course we have also reacted to this boom. We want that you feel on our web page so probably as possible. This is why a diverse processing of our contents is natural for us. By the embedded Instagram functions we can enrich our contents with helpful, amusing or exciting contents from the Instagram world. Because Instagram is a subsidiary of Facebook, the upraised data can be also useful to us for personalised advertisement on Facebook. Thus our adverts get only people which are really interested in our products or services. Instagram uses the accumulated data also for measurement and analysis purposes. We get summarised statistics and so more insight about your wishes and interests. Importantly is to be mentioned that these reports identify you not personally. Which data are stored by Instagram? If you bump into one of our sides which have inserted Instagram functions (how Instagrambilder or plug-ins), your browser automatically gets in contact with the servers of Instagram. Besides, data are dispatched to Instagram, are stored and processed. Namely independently whether you have an Instagram account or not. To it counts information about our web page, over your computer, about effected purchases, about adverts which you see and how you use our offer. Furthermore date and time of your interaction with Instagram are also stored. If you have an Instagram account or are logged in, Instagram clearly stores more data about you. Facebook makes a distinction between customer data and event data. We assume from the fact that this is just the case with Instagram. Customer data are, for example, a name, address, phone number and IP address. Importantly is to be mentioned that these customer data are transmitted in Instagram when you became before "gehasht". Hashing means, a record is transformed into a sign chain. Thereby one can encode the contact data. Besides, the abovementioned "event data" are also transmitted. Facebook – and consequently understands by "event data" also Instagram – data about your user's behaviour. It can also seem that contact data are combined with event data. The upraised contact data become with the data, the Instagram already from you has balanced. About small text files (cookie) which are mostly put in your browser the accumulated data are transmitted in Facebook. According to used Instagram functions and whether you yourselves have an Instagram account, many data are stored differently. We assume from the fact that with Instagram the data processing immediately functions like in Facebook. This means: if you have an Instagram account or have visited www.instagram.com, Instagram has put at least a cookie. If this is the case, your browser about the cookie sends infos to Instagram, as soon as you get into contact with an Instagram function. At the latest after 90 days (after calibration) these data are extinguished again or made anonymous. Although we have intensely dealt with the data processing of Instagram, we cannot say certainly which data Instagram collects precisely and stores. In the following we show you cookies which are at least put in your browser if you click on an Instagram function (as for example badge or an Insta picture). With our test we assume from the fact that you have no Instagram account. If you are logged in with Instagram, more cookies are put of course clearly in your browser. These cookies were used with our test: Name: csrftoken Value: “” Intended purpose: This cookie is put with high likelyhood for safety reasons to prevent forgeries of inquiries. Exact we could bring, however, not in experience. Expiry date: after one year Name: mid Value: “” Intended purpose: Instagram puts this cookie to optimise own services and offers in and outside from Instagram. The cookie lays an unequivocal oneName: fbsr_311222008124024 Value: no information Intended purpose: This cookie stores in of log inquiry for users of the Instagram application. Expiry date: after the end of the meeting Name: rur Value: ATN Intended purpose: Besides, it concerns an Instagram cookie which guarantees the functionality on Instagram. Expiry date: after the end of the meeting Name: urlgen Value: “{\”194.96.75.33 \”: 1901}:1iEtYv:Y833k2_UjKvXgYe311222008” Intended purpose: This cookie serves the marketing purposes of Instagram. Expiry date: after the end of the meeting Remark: We can raise here no completeness claim. Which cookies are put in the individual case, depends on the embedded functions and your use of Instagram. How long and where the data are stored? Instagram divides the preserved information between the Facebook enterprises with external partners and with people with whom you combine worldwide. The data processing occurs under observance of own data directive. Their data are distributed, among the rest, for safety reasons, on the Facebook servers in the whole world. Most of these servers stand in the USA. How can I extinguish my data or prevent the data storage? Thanks to the data protection basic order you have the right on information, transferability, correction and deletion of your data. In the Instagram settings you can administer your data. If you want to extinguish your data on Instagram completely, you must extinguish your Instagram account permanently. And thus functions the deletion of the Instagram account: Open first the Instagram application on your profile side you go down and click on "help area". Now you come on the web page of the enterprise. Click on the web page on „administering of the account“ and then on „Your account extinguish“. If you close your account completely, Instagram Posts extinguishes as for example your photos and status updates. Information which other people about you have divided do not belong to your account and consequently is not extinguished. As already mentioned on top, Instagram stores your data, primarily, about cookies. You can administer these cookies in your browser, deactivate or extinguish. Depending on your browser the management always differently functions a little bit. Here we show you the instructions of the most important browsers. To chrome: Cookies in chrome extinguish, activate and administer Safari: Administer from cookies and website data with safari Firefox: Cookies extinguish to remove data which have filed websites on your computer Internet Explorer: Extinguishing and administering of cookies Microsoft Edge: Extinguishing and administering of cookies They can also furnish basically your browser in such a way that you are always informed when a cookie should be put. Then you can decide always individually whether you want to admit the cookie or not. Instagram is a subsidiary of Facebook Inc and Facebook active participant is with the EU-U.S. Privacy Shield Framework. This Framework guarantees a correct data transfer between the USA and the European Union. Under https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC you get to know more about that. We have tried to give an understanding of the most important information about the data processing by Instagram to you. On https://help.instagram.com/519522125107875 if you can argue even closer with the data directives of Instagram. Twitter data protection explanation On our web page we have inserted functions of Twitter. Besides, it concerns, for example, embedded tweets, timelines, badges or hashtags. Twitter is a short message service and a Social medium platform of the company Twitter Inc, One Cumberland Place, Fenian Street, Dublin 2 D02 AX07, Ireland. After our knowledge still no personal data or data will transfer in the European economic area and in Switzerland by bare integrating of Twitter function to your web activities in Twitter. Only if you interoperate with the Twitter functions, click as for example on a badge, data can be sent to Twitter, be stored there and be processed. On this data processing we have no influence and bear no responsibility. Within the scope of this data protection explanation we want to give you an overview which data Twitter stores what makes Twitter with these data and how you can protect yourselves from the data transfer extensively. What is Twitter? For one Twitter is a news service, for others a Social medium platform and again others speak of a Microblogging service. All these names have her authorisation and mean more or less the same. Private individuals as well as enterprises use Twitter to communicate with interested people about short messages. Per news Twitter permits only 280 signs. This news is called "tweet". Differently than, for example, in Facebook the service not on the removal of a network focuses itself for "friends", but wants to be understood as a worldwide and open news platform. In Twitter one can also keep an anonymous account and tweets can be extinguished on the one hand by the enterprise, on the other hand, from the users themselves. Why do we use Twitter on our web page? How many other web pages and enterprises we try to offer of our services and services about different canals and to communicate with our customers. Especially Twitter has become dear to us as a useful "small" news service. Over and over again tweeten or retweeten we exciting, amusing or interesting contents. To us it is clear that you cannot specially follow every canal. Finally, you still deal something else. This is why we have integrated on our web page also Twitter functions. They can see our Twitter activity "on site" or come about a direct link to our Twitter site. By the integration we want to strengthen our service and the user's friendliness on our web page. Which data are stored by Twitter? On some of our undersides you find the built-in Twitter functions. If you interoperate with the Twitter contents, click as for example on a badge, Twitter can grasp data and store. Namely also if you yourselves have no Twitter account. Twitter calls these data "log data". Demographic data, Browser-Cookie-IDs, the ID of your smartphones, gehashte e-mail addresses count to it, and information which sides you have visited in Twitter and which actions you have explained. Twitter stores of course more data if you have a Twitter account and are announced. Mostly happens this storage about cookies. Cookies are small text files which are mostly put in your browser and transmit different information in Twitter. Which cookies are put if you are not announced by Twitter, but visit a web page with built-in Twitter functions, now we point you. Please, look at this enumeration as an example. We can guarantee a claim to completeness here by no means, because the choice of the cookies always changes and depends on your individual actions with the Twitter contents. These cookies were used with our test: Name: personalization_id Value: "v1_cSJIsogU51SeE311222008" Intended purpose: This cookie stores information as you use the web page and about which advertisement you have possibly come to Twitter. Expiry date: after 2 years Name: long Value: de Intended purpose: This cookie stores your preset or preferential language. Expiry date: after the meeting end Name: guest_id Value: 311222008v1%3A157132626 Intended purpose: This cookie is put to identify you as a guest. Expiry date: after 2 years Name: fm Value: 0 Intended purpose: We could not bring to this cookie, unfortunately, the intended purpose in experience. Expiry date: after the meeting end Name: external_referer Value: 3112220082beTA0sf5lkMrlGt Intended purpose: This cookie collects anonymous data, as for example how often you visit Twitter and how long you visit Twitter. Expiry date: After 6 days Name: eu_cn Value: 1 Intended purpose: This cookie stores user's activity and serves various advertising purposes of Twitter. Expiry date: After one year Name: ct0 Value: c1179f07163a365d2ed7aad84c99d966 Intended purpose: Unfortunately, to this cookie we have found no information. Expiry date: after 6 hours Name: _twitter_sess Value: 53D%253D dd0248311222008 Intended purpose: With this cookie you can use functions within the Twitter web page. Expiry date: after the meeting end Remark: Twitter also works together with third suppliers. This is why we have recognised with our test also three Google Analytics cookies _ga, _gat, _gid. Twitter uses the upraised data on the one hand to understand the user's behaviour better and to improve therefore her own services and special offers, on the other hand, the data also serve internal safety measures. How long and where the data are stored? If Twitter raises data of other web pages, these are extinguished after maximum 30 days, are summarised or covered in other manner. The Twitter servers lie on different server centres in the United States. Therefore, is to be assumed from the fact that to upraised data are collected in America and are stored. After our search we could not find out unambiguously whether Twitter also has own servers in Europe. Basically Twitter can store the upraised data, until they are not useful to the enterprise any more, you extinguish the data or a legal fire-fighting term exists. How can I delete my data or prevent data storage? Twitter repeatedly emphasizes in its privacy policy that it does not store data from external website visits when you or your browser are in the European Economic Area or in Switzerland. However, if you interact directly with Twitter, Twitter will of course also store data from you. If you have a Twitter account, you can manage your data by clicking "More" under the "Profile" button. Then click on "Settings and Privacy." Here you can manage the data processing individually. If you don't have a Twitter account, you can go to twitter.com and then click "Individualization." Under the item "Individualization and data" you can manage your collected data. As mentioned above, most data is stored via cookies and you can manage, disable or delete them in your browser. Please note that you only "edit" the cookies in the browser you have chosen. This means that if you use a different browser in the future, you will have to manage your cookies again according to your wishes. Here you can find instructions for the cookie management of the most famous browsers. Chrome: deleting, enabling and managing cookies in Chrome Safari: Managing cookies and website data with Safari Firefox: Delete cookies to remove data that websites have stored on your computer Internet Explorer: deleting and managing cookies Microsoft Edge: deleting and managing cookies You can also manage your browser in such a way that you are informed about each individual cookie. Then you can always decide individually whether to allow a cookie or not. Twitter also uses the data for personalized advertising in and out of Twitter. In the settings, you can turn off personalized advertising under "Individualization and Data." If you use Twitter on a browser, you can disable personalized advertising under http://optout.aboutads.info/? c = 2 & lang = EN. Twitter is an active participant in the EU-U.S. Privacy Shield Framework. This framework ensures correct data transmission between the USA and the European Union. See https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO for more information. We hope we have given you a basic overview of data processing through Twitter. We do not receive data from Twitter nor do we bear any responsibility for what Twitter does to your data. If you have any further questions about this topic, we recommend the Twitter Privacy Policy at https://twitter.com/de/privacy. Source: Created with the data protection generator of AdSimple in cooperation with bauenwir.de